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Underwood Distributing Reseller Program

Our Specialties

At Underwood Distributing, we specialize in cultivating strong, mutually beneficial relationships with a variety of retail partners. Whether they’re small, locally owned shops on Main Street, high-volume marketplace sellers, or campus bookstores serving students and faculty, we work closely with each to supply them with our diverse product lineup.

How We're Different

We understand that every partner has its own unique needs and audiences. That’s why we offer tailored solutions—from flexible order sizes to competitive pricing—that make it easy to stock the right products at the right time. Our hands-on support and efficient distribution network ensure fast turnaround times and reliable inventory replenishment. By collaborating with Underwood Distributing, retailers and bookstores alike can focus on enhancing their in-store or online experience while confidently relying on us for quality, consistency, and responsive service.

Below is everything you need to get started.

Store Catalog

View our entire store catalog. Please note that all items may not be apart of the reseller program.

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Reseller Application

Once submitted, you will hear a response from us within 10 business days.

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Need a PDF Version

Can't get the online version of the reseller application to work?

Request PDF App

Have Questions?

Reach out to us. We are more than happy to provide clarification on our reseller program.

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Reseller Portal

After you have been approved, click the button below to access pricing, order forms, and more.

Access Portal